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The 10 Biggest Metro Phoenix Food Stories of 2017

15 Dec

The Yard is a popular dining and hangout space on Seventh Street in Phoenix.

The Yard is a popular dining and hangout space on Seventh Street in Phoenix.
Jacob Tyler Dunn

Vegan Mexican? Phoenix-style barbecue? A bubble on Seventh Street? Phoenix, we are coming to the end of an eventful year in food. We were happy this year to showcase some incredible, unheralded dimensions of the Valley’s delicious foodscape — and to ask a few uncomfortable questions. Here are 2017’s top food stories. 

The Seventh Street Bubble Bursts?

“Is Seventh Street now oversaturated?” asked critic Patricia Escárcega in a February cover story. “If the predictions are correct,” she concluded, “many mid-range restaurants will be forced to close their doors in coming years.” Indeed, both Okra and The Herb Box have since closed.

A Little Miss BBQ platter of brisket (fatty, lean, and burnt ends), turkey, ribs, and a sausage link, plus garnish and white bread.

A Little Miss BBQ platter of brisket (fatty, lean, and burnt ends), turkey, ribs, and a sausage link, plus garnish and white bread.
Chris Malloy

The Search for Phoenix Barbecue Begins
Food editor Chris Malloy been scouring metro Phoenix’s barbecue scene, gnawing ribs, slurping sauce, and  inhaling beef short ribs from San Tan Valley to Cave Creek. The series is still ongoing, but the question it seeks to answer — is there a Phoenix-style barbecue? — has been answered: Hell, yes.

The 10 Biggest Metro Phoenix Food Stories of 2017

David Loftus

Chris Bianco Writes a Book 
We knew the guy could cook — who knew he could write?! The Phoenicians who crammed into Changing Hands Bookstore this summer for Bianco’s book launch know it now. The Valley’s best-known chef hit the national talk show circuit, but remains true to our town, and we love him for it.

Ken Singh stands on his new plot of land, Singh Meadows.

Ken Singh stands on his new plot of land, Singh Meadows.
Kate Peifer

Singh Farms Expands
This year, Ken Singh expanded his operations to a 70-acre floodplain and former golf course tucked behind Big Surf Waterpark in Tempe. Post-expansion, the property is now known as Singh Meadows. Singh Meadows is an organic farm and new host to a weekend farmers market.

The 10 Biggest Metro Phoenix Food Stories of 2017

Courtesy of Laurie Notaro

Laurie Notaro Infuriates The Bitchy Waiter 
Humor writer Notaro pulls no punches — particularly at the dinner table. Her call-out to restaurants everywhere about what she’d really like them to knock off right now was the most-read item on the New Times food blog this year, thanks in no small part to The Bitchy Waiter and his not-so-merry followers. Don’t worry. Everyone kissed and made up over lunch.

The site of former restaurant Alice Cooper'stown.

The site of former restaurant Alice Cooper’stown.
Phoenix New Times

Alice Cooper’stown’s Closes
In October, Alice Cooper’stown closed without warning. The festive restaurant served American comfort classics like macaroni and cheese, potato skins, and sliders, often with a Southwestern twist. The owner was none other than rocker Alice Cooper, whose band started in Phoenix.

Nutty, buttery baklava from local Syrian bakers.

Syrian Sweets Exchange Debuts at Local Farmers’ Markets 
This was one of the best feel-good stories of the year — the idea that people displaced from their homes are building new lives here in Arizona, and bringing us a taste of their culture.

Chef Silvana Salcido Esparza of Barrio Cafe Gran Reserva.

Chef Silvana Salcido Esparza of Barrio Cafe Gran Reserva.
Evie Carpenter

Vegan Mexican Starts to Take Phoenix
Barrio Cafe Gran Reserva went to a 50 percent plant-based menu, and vegan spot Mi Vegana Madre has attracted a cult following. Vegan food has been gaining steam in the U.S. for years. That the vegan movement and one of the world’s greatest cuisines have started to marry is a cause for elation.

Szechuan sauce at a few local McDonald's

Szechuan sauce at a few local McDonald’s
McDonald’s

Bet you weren’t expecting this one! Neither were we. Our story on a few select McDonald’s locations carrying Szechuan sauce (for a very brief period) was one of our most-read stories of the year. And as you will see in the story’s post-publication update, the Szechuan saga is poised to continue.

Taqueria Los Yaquis

Taqueria Los Yaquis
Shelby Moore

Taco Summer Lingers
Three of our hungriest writers hit the pavement to dish on 50 of Phoenix’s best taco spots. Phoenix, of course, is a badass taco city in full swing — as our comprehensive guide proves. We’ve got enough solid taco options to keep you full through 2018.

 
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The cost of restaurant staff turnover

08 Dec

Do you know what your turnover is doing to your annual profit?

It’s crushing it.

study done by the prestigious Center for Hospitality Research (CHR) at Cornell University found that the cost of direct training was only about 25% of the total expense in replacing an employee. Given that three-quarters of total expense is untrackable, that figure should scare the POOP out of you. Additionally, as our economy has recovered from the Great Recession over the past eight years, turnover rates in our industry have escalated. Given the estimates made by CHR at Cornell, staff turnover could be as high as $5,864 per employee.

The National Restaurant Associate estimates that turnover was an average of 61% for the total restaurant industry. Unfortunately, that number is deceiving because it includes staff positions at chain operators and line managers where the turnover is far lower. The estimated turnover for regular line employees is closer to 110%. By doing some simple math, that level of turnover will cost the average full service restaurant operator $146,600 annually. If that number doesn’t motivate an improvement in your staffing and retention policies, I can’t imagine what will.

The hidden costs of staff turnover

We thought we should at least examine how this breaks down.

Restaurant+Staff+Turnover+Costs+Infographic

The CHR at Cornell study identified five cost categories that contribute to the total turnover bill. By far the most expensive was productivity loss, accounting for an average of 52% of the total cost of staff turnover.

The real problem here is that these are silent expenses. You typically can’t track this cost unless you set up elaborate systems for tracking productivity. Silent costs like productivity loss makes them particularly dangerous because they aren’t obvious and don’t show up on your regular reporting.

Add to that a growing issue with turnover and you have a recipe for a bad meal (pun intended).

Staff retention a growing problem

The National Restaurant Association estimates that turnover has increased steadily over the past six years and turnover rates are approaching pre-recession numbers. Since an historical low in 2010, turnover has grown by 17%. That means, even if you are good at managing turnover, it’s still costing you much more now than it did just six years ago.

It’s one of the great ironies in our business — bad economy means a great labor market for employers, good economy means a challenging labor market. It’s your job as a restaurant operator to manage in both environments, so these numbers better be alarming to you.

That brings us back to our original question: What is the real cost of turnover in your restaurant?

Even if you defy the national average, it’s still a staggering amount and on average it’s costing restaurants close to $150K annually. I don’t know about you, but I’m a big fan of profit. If you told me I could add $35,000 to my bottom line for almost no additional expense, my first question would be how.

That’s what we mean to answer with our webinar series The War For Talent. We start with some great hacks to retain staff and improve your employee turnover results. Join us and learn how to improve your performance by managing details that make a difference and will deliver immediate results.

 
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15 Best Restaurant Patios for Outdoor Dining in Metro Phoenix

01 Dec

Ocotillo's big, beautiful patio.

Ocotillo’s big, beautiful patio
A bright day at Lon's.

A bright day at Lon’s.
Jacob Tyler Dunn
The entire patio at Lon’s — named after artist Lon Megargee, an artist and former Hermosa Inn manager — is stunning. Upon entering, you’ll see a fountain, trees, tables, and maybe even see a musician performing. Deeper in, you’ll find beautiful views of Camelback Mountain and a cozy fireplace. Then there’s the food. Expect modern American entrées such as wood-fired Maine lobster, crème fraiche mashed potatoes, and truffle mac ‘n’ cheese. Many of the ingredients on your plate, like basil and peppermint, were plucked from the Inn’s on-site garden. You’ll want to consider pairing your meal with something from the restaurant’s award-winning wine list or one of the spot’s specialty cocktails from The Last Drop Bar.
We love the bright red shades at Ocotillo.

We love the bright red shades at Ocotillo.
Jacob Tyler Dunn
The sprawling complex that is one of Phoenix’s hottest restaurants, Ocotillo didn’t forget the nature lover. There’s an outdoor bar, coffee bar, and plenty of seating (from picnic tables to couches) at the culinary brainchild of chefs Walter Sterling and Sacha Levine. Don’t miss the roasted cauliflower — when it’s in season. Luckily, the Spanish Gin & Tonic never goes out of style.
In historic downtown, you'll find Gallo Blanco.

In historic downtown, you’ll find Gallo Blanco.
Jacob Tyler Dunn
The patio at Doug Robson’s excellent Mexican restaurant isn’t the biggest. It isn’t the fanciest and doesn’t have the most intricate decorations or the most lavish views. But the seats along the muraled brick building make for a stellar outdoor dining experience. Eating outside at Gallo Blanco under teal and red umbrellas and without all that much noise from other diners, you feel immersed in a scene, dropped into the neighborhood all around you. That ‘hood is Phoenix’s Garfield District, a cluster of some 800 homes built from 1883 to 1955. Eating tacos and tortas in this cool neck of the city feels right.

 

The patio at T. Cook's.

The patio at T. Cook’s.
Jacob Tyler Dunn
Originally constructed in the 1920s as a private getaway, the Royal Palms Resort drips with Old World charm, and its restaurant is no exception. T. Cook’s offers two patios and a courtyard with a fountain surrounded by tables filled with chatting patrons. (You’ll want arrive early to snag a seat or call for a reservation.) The other patio features fireplaces and impressive views of Camelback Mountain, surrounded by citrus trees. The food here is as upscale as the hotel. Try the New York strip steak or Maine lobster carbonara if you’re looking for something luxe.

 

Queen Creek Olive Mill's many tables.

Queen Creek Olive Mill’s many tables.
Jacob Tyler Dunn
Eating food within sight of where that food came from is a thrill. When that food is olives (and olive oil) and the source is a fleet of olive trees extending from your patio, lunch reaches a new level. At Queen Creek Olive Mill, the menu skews Mediterranean. Dips, boards, and various starters spotlight the olive. You can even add olive-brined chicken breast to salad, as well as olives to both salads and sandwiches. Outdoor dining feels especially suited to certain kinds of eating. The light, vegetable-based offerings of Mediterranean cuisine are one. At Queen Creek Olive Mill, al fresco dining lives up to its storied reputation.

 

Lights accent the atmosphere at the House Brasserie.

Lights accent the atmosphere at the House Brasserie.
Jacob Tyler Dunn
The House Brassiere may be just a few steps from bustling Old Town Scottsdale, but the restaurant feels worlds away. Chef Matt Carter’s dining spot is set in a 1920s bungalow, and the stunning patio features charming, storybook details like a white-picket fence and a brick fireplace. It’s not hard to see why this patio is consistently named one of the most romantic in the Valley. It’s like a secret garden. Dine in the evening and watch as the sun sets and the patio’s strung-up white lights start to twinkle. It’ll be impossible not to get lost in the romantic atmosphere. As far as the food, the menu features an eclectic mix of internationally inspired small plates and entrées.

 

The picnic tables at Joe's.

The picnic tables at Joe’s.
Jacob Tyler Dunn
The main draw at Joe’s Real BBQ in Gilbert, of course, is Joe Johnston’s Texas-inspired barbecue, which is served cafeteria-style inside the historic 1929 brick building on Gilbert Road that once housed a grocery store. The restaurant’s laid-back patio is a close second, though. The family-friendly space features picnic tables shaded by mature trees, and a roomy, kid-friendly lawn area with a cornhole set up. There’s no shortage of comfortable patio dining options in Gilbert’s Heritage District, but the patio remains a tried-and-true local favorite.

 

House of Tricks has a pretty patio in the heart of downtown Tempe.

House of Tricks has a pretty patio in the heart of downtown Tempe.
Jacob Tyler Dunn
Just steps from Arizona State University’s campus lies a really great patio that’s just hidden enough. House of Tricks caters to parents, faculty, couples, or just students with some extra cash who want an upscale, but still casual vibe without having to venture too far from Mill Avenue. The romantic atmosphere here is no accident. Husband-and-wife owners Robert and Robin Trick met at Tempe’s bygone Bandersnatch Pub and set out to open a fine-dining spot. Since real estate on Mill Avenue was too pricey, the two refurbished an older house, opened in 1987. Since then, they’ve added another house and a stunning shaded brick patio in between the two buildings. There’s plenty to love about the patio, including a goldfish-filled pond and the fact that Robert’s mother, Mary Trick, maintains the garden.

 

A patio on the second floor.

A patio on the second floor.
Jacob Tyler Dunn
Crescent Ballroom is best known as the hip, midsize venue that’s been instrumental in re-energizing the downtown Phoenix live music scene. But it should also be recognized for its outstanding patio, which brings some much-needed urban nightlife to the relatively quiet streets of downtown. The double-decker patio regularly hosts live music, trivia, and weekend brunch. The bottom floor offers shaded seating, while the top floor boasts views of downtown Phoenix. No matter where you sit, though, you have easy access to Cocina 10, the venue’s Mexican-inspired kitchen. The menu, designed by Chris Bianco, includes house favorites like the I-10 Nachos and the Poquito bean and cheese burrito.

 

Urban dining at Cibo.

Urban dining at Cibo.
Jacob Tyler Dunn
If you were just walking by Cibo, you’d probably assume the pizzeria was a private home. But take a closer look and you’ll realize you’ve found a well-loved dinner spot with killer downtown views. The restaurant is housed in a charming 1930s bungalow that serves Italian fare including signature wood-fired Neapolitan pizzas, salads, and saltimbocca bread. And the patio provides many different places for you to enjoy the food and drinks. Gather around the fire pit with a view of the Phoenix skyline or head to a more secluded, shaded spot if you’re looking for some privacy. Our favorite perk? The patio is mostly shaded so you can dine outside here even when it’s hot. If you’re looking to save cash, head here from 3 to 6 p.m. during the week for happy hour. You can get small plates for $6 or less and glasses of wine for $4 or less.

 

Epic views at Talavera.

Epic views at Talavera.
Jacob Tyler Dunn
If a Hollywood movie director wanted to capture the beauty of the desert in an upscale setting, we might suggest the Four Seasons Resort’s Talavera. The views of Pinnacle Peak from this restaurant and bar are majestic. Plus it’s far enough away that it feels out of town — even though you’re just minutes from North Scottsdale. Think of it as your own desert hideaway. Steak and seafood dominate the menu. Go all out and order the 20-ounce prime bone-in rib eye — or try lighter fare, like the ahi tuna tartare, served with pineapple and pine nuts. If you want to enjoy the view without putting a serious dent in your bank account, you can do dessert or drinks at the restaurant’s bar. Sit by the fireplace when it’s cool outside.

 

Chelsea's Kitchen offers lovely outdoor seating.

Chelsea’s Kitchen offers lovely outdoor seating.
Jacob Tyler Dunn
Chelsea’s Kitchen provides Phoenix with waterside dining — yes, you can have that experience in the middle of the desert if you count the irrigation canal as “waterside” — that feels intimate, despite being just off Camelback Road. This secluded (and often packed) patio features an open bar, high and low tables, lights strung from the ceiling and even a fireplace. It’s enchanting. Evening crowds make it feel lively, like the place you’ll want to be seen. Larger groups and couples alike gather here to enjoy familiar, but never boring menu items including burgers, salads, short ribs, and tacos. Fresh, all-natural gelato from nearby Grateful Spoon Gelato and classic options like red velvet cake complete the dessert menu.

 

One of downtown's, and the country's, top diners: Welcome Diner.

One of downtown’s, and the country’s, top diners: Welcome Diner.
Jacob Tyler Dunn
Roosevelt Row’s best patio easily belongs to Welcome Diner. The mishmash of bar stools, tables, and chairs almost feels like someone’s backyard — a yard that was furnished after hitting a thrift shop or two. And that’s really the whole point. The patio is designed to feel like a hip neighborhood spot where you sip on one of Welcome’s signature cocktails and dig into Southern comfort food as you hang out with your buds. The backstory behind the restaurant’s setting is almost as cool as the restaurant itself: It’s a former 1940s era diner that was brought to Winslow, Arizona, all the way from Wichita, Kansas. Moved to Phoenix in 2002, it’s been a landmark ever since. This place is open until 2 a.m. every night except Mondays, making it ideal for a late night out.

 

Peep the garden patio at Rula Bula Irish Pub on Mill Avenue.

Peep the garden patio at Rula Bula Irish Pub on Mill Avenue.
Courtesy of Rula Bula
The entrance to Rula Bula Irish Pub may be directly on Tempe’s bustling Mill Avenue, but the garden patio behind the established restaurant and bar is a whole new world. Illuminated with swooping bistro lights by night, the Rula Bula patio is surrounded by stone walls and finished with ironwork and antiques, making the noise of Mill Avenue all but a faint roar even on the busiest nights. There’s a full bar outside, and full service for those hoping to order some of Rula’s well-known pub fare and libations. It’s also pet-friendly, making it a must-try for those with puppers.

 

Outdoor seating at The Orchard.

Outdoor seating at The Orchard.
One of the loveliest patios in north central Phoenix is at The Orchard, a two-acre food and drink compound located on the site of one of the city’s first citrus farms. The citrus groves may be gone, but owners Ken and Lucia Schnitzer have preserved many of the original homestead’s signature features, including the farm’s historic water tower. There are plenty of options for food and drink at The Orchard, including Pomelo’s, a laid-back New American restaurant with a substantive wood-fired pizza menu, and Luci’s at The Orchard, a cafe and marketplace. The family-friendly venue is also home to Splurge, a gelato and candy shop, and the Filling Station, which dispenses cocktails and beer on tap. All the restaurants share a lovely courtyard with multiple patios that boast bistro and picnic tables, a splash pad for the kids, and shaded lounge areas.
Originally published November 2, 2015. Updated November 30, 2017. Teresa Traverse, Lauren Cusimano, Patricia Escarcega, and Chris Malloy contributed to this post. 

Read the rest of this entry »

 
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How to Breathe Fresh Life Into a Stale Restaurant Brand

27 Oct

Restaurant brands need to be refreshed every few years or they start to grow mold like expired bread.

So, how about your brand?  Is it as fresh as your bread?  As relevant as the latest technologies your core audiences are using? Today’s tech-savvy consumers expect their smartphone provider to come up with a new technology every twelve months.  Restaurant industry executives who don’t think the same expectation for speeding up innovation doesn’t apply to their businesses are wrong. Both the tech and restaurant industries share the same consumer, so it’s time the restaurant industry started getting used to the idea of continuous innovation.

Here are a few general tips relevant to any company considering a rebrand—but like a custom set of replacement dentures, it really should be custom-fit to work best.

1

EMBRACE CHANGE WILLINGLY

It doesn’t matter how big or small your company is, it is scary to do a brand reboot if you are doing it right.  If you’ve been there since the early days—or have a lot of your own money on the line—you must be pushed beyond your comfort zone.  Change willingly.  If you wait until a brand rejuvenation project is obviously needed, it’s too late. Ask yourself: When is the last time my business did a brand review? Remodel?

2

WORK FROM THE INSIDE OUT

When you analyze it, you’ll see that nearly every successful restaurant brand turnaround started in the heart of the house: in the kitchen, with the menu.  Ill-conceived restaurant re-branding strategies start from the outside and work their way in; meaning they announce changes with expensive advertising campaigns, start with new signage and exterior remodels, and then they work their way in with interior remodels and after-the-fact staff training.  Win the hearts and minds of the internal customer (the crew/associates) and come up with killer new signature items your associates believe in and rave about.

3

CONSIDER THE SIX SENSES

  • Sight: Does it look fresh? I mean in terms of actual fresh product but also in terms of other visuals like the paint, fixtures, finishes, fabrics, surfaces, uniforms, fonts, fashions, and overall vibe)?  Go in through the front door instead of the back door; experience the brand as a new customer would and assess the gaps between what’s there and what should or could be there.  Sometimes just a fresh coat of paint can do wonders for perceptions of associates and guests.
  • Smell: Put on a blindfold and have someone walk you around zone by zone of your restaurant.  What do you smell?  Think about it as you go through every zone and ask yourself – should there be a smell, and if so, what should it be and what is it now?  Hint: It should not be the same smell in every zone and at every sequence of the dining experience.  The sense of smell is the most memorable of all of the senses.
  • Sound:  Now go through each zone guided only by your sense of sound.  What should a guest hear (and not hear) in the dining room?  In the restroom?  At that booth near the kitchen?  There are entire companies specialized purely in acoustical design because it’s that important.  Some chefs even consider the sense of sound in the creation of new dishes, meaning, not just how the dish looks and tastes but how does it sound as it is being eaten?
  • Touch:  Do your doorknobs help tell your brand story?  I know this may seem a little far-fetched for some, but even way back in the 1970’s—before ‘brand story’ was even a thing—my dad thought this through in designing his rustic seafood restaurant.  He wrapped the door handles in worn rope and used authentic and antique nautical equipment to help guests feel transported even before they stepped foot in the restaurant.  Such queues add up to create an experience and set the stage for your brand to shine.
  • Taste:  Naturally it’s expected that the food and beverage offerings should taste amazing—and most restaurant executives will claim theirs does.  And I will assume you’re already doing guest satisfaction surveys.  But what about your associates?  Would they recommend their employer as a place to eat?  It’s so important to get this right.  (See Associate Engagement.)
  • Sixth Sense:  Great restaurants have some extra quality to them that you can’t quite point to.  All of the fundamentals are there – and those are great – but there’s something extra that feels a little magical. If you ask me, great restaurants have a soul.  It’s something that can’t be engineered, but the environment for it to exist can be designed.  And you can aspire for this quality.  Be original and build in the magical for your concept.

4

KNOW THE TRENDS

Before you spend the first dollar planning or implementing, make sure you’ve spent at least a nickel researching and analyzing.  Sure, you need to know your internal trends like you know the back of your hand.  But you also are going to need to own up to the fact that there is more happening in the world than you alone can master.  Make new friends and travel with them.  Bring in an outside perspective.  To start, see these restaurant trends.  You should definitely benchmark and look at what others are doing, but if you mimic another brand yours can only ever be a counterfeit.

5

FOCUS YOUR RESOURCES

Not even Coca Cola with a seemingly limitless budget can afford to do everything it wants to do at the same time.  When you do a full top-to-bottom brand review and look to budget out for a reboot, you will inevitably exceed the parameters of what it makes sense to do simultaneously.  This is a natural part of the process so don’t feel discouraged.  Embrace limitations as a source of inspiration to be more creative. Start with the basics.  For instance, how current are your brand standards documents?  You know, things like a professionally crafted positioning strategy, brand personality statement, set of measurable brand promises, and a compelling brand story.  Plan and articulate first.

6

GET A NEW DRESS

Often times, car companies will put a new skin on a proven and renowned chassis.  Maybe your underlying framework and chassis is solid and it’s only your headlights and bodywork that’s out of touch.  Car companies can’t keep getting top dollar and industry accolades if they put the exact same model car out every single year.  Are you retooling your menu and marketing every 6 – 12 months?  Sure, it costs you too if you have to re-evaluate your menu a couple times per year and repackage, but wouldn’t you agree those boring car companies have it so much worse?

7

BE BRAVE, NOT BORING.

It fascinates me how many companies say in the same sentence, “We’re looking for innovative ideas,” but also “we need some case studies to get the support of the board.”  If it’s truly innovative, you won’t find a case study for it because it hasn’t been done before.  And if you can find a case study for it, it’s not a novel idea and can only at-best be a commandeering of someone else’s innovation.  A good rule of thumb here is to ask, “Will what we’re doing be considered so unique, exciting and ground-breaking that journalists from around the country (or world) will write about it?”

8

SOMETIMES IT’S BETTER TO START OVER.

In some cases it’s better to just get a fresh start than to keep trying to repair a brand that’s built on a compromised foundation.  Don’t be afraid to change your name or start a new company/brand.  Sometimes you’re better off cleaning the slate and doing something fresh that was unrestrained by the previous brand parameters.

I’m not asking you to depart from your current ‘brand’ with reckless disregard; nor am I pushing you to hire a consultant or to not trust your gut. I want you to find the courage and inspiration to do something so special and unique that you attract not just guests but associates, investors, and journalists.  If you feel a little lost or overwhelmed, it’s okay.  It should feel that way if you’re doing it right.  Go it alone or hire experienced help.  Companies like mine do this for a living, but you don’t have to hire help.  What you have to do above all else is aspire to do something meaningful and be willing to put it all on the line to bring it into the world.

 
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5 ways to take the temperature of your restaurant

04 Oct

Get a fuller picture of business performance with these strategies

Measuring performance is critical for your restaurant. A coach measures a team’s efficiency with wins, losses and public perception, and restaurant managers should think the same way.

Many restaurant failures could be saved by implementing some basic but necessary forms of measurement. Successful restaurants that maximize their profit have one standout approach: They use multiple levels of measurement for real-time feedback on the health of their business.

Use these five best practices to help you identify your restaurant’s needs, create a more accountable culture and generate sustainable cash flow.

1. Dine at your restaurant. You would think this is obvious, but it’s very uncommon. Every time you dine at your restaurant, you gain a new perspective. Each seat views the business from a unique angle. You may have a wobbly table or notice a light that is out. You can also evaluate the service as a guest. You will quickly see strengths and deficiencies of the service staff. What is their sense of urgency? How strong is their menu knowledge? Is the host attentive and enthusiastic? Are pre-busses and refills consistent with training standards? Once you have identified weaknesses, you can plan to bridge the gap.

As for the food, I have dined in my restaurants hundreds of times and have had very few perfect experiences. If you feel there are no growth opportunities with food, you are not looking hard enough. Eating as a guest gives you incredible coaching opportunities for recipe adherence, food production and technique, and helps find training and developmental holes you can work with.

2. Use secret shoppers. Secret shoppers are an important measurement for the sustainability of a restaurant, providing a quantitative valuation of your team’s performance. These professionals analyze everything from the façade, to the bathrooms, to theft behind the bar and the server upselling dessert. Your staff will always act differently when you are not around, so these companies are your eyes and ears. All of the successful companies I have worked with have utilized secret shoppers. Creating excitement around these results with your team is important. I have rewarded teams when I get great results, and I have disciplined weak service. When you follow through with the results, this tool can enhance the service culture.

3. Work with financial software. This is an inexpensive and essential tool for measuring your company’s financials. Software programs can allow you to identify COGs, labor management, same-store sales, comps and many other measurements in real time. You can use this software for inventory control, prep and ordering pars, which help you decrease waste.

Although a monthly P&L is an important measurement, it analyzes the past. P&Ls should be a report card, but you shouldn’t measure business health with just a P&L. Use the software to understand your business in real time so you and your team can make operational changes on the fly. Create an educated culture around these tools with your team, focused on sales but able to analyze inefficiencies. In my company, all managers are trained on software so they can understand the “why” behind the numbers and make operational decisions based on analytics. I don’t manage to the bottom line; I lead through information. This has added to millions to my company’s profit.

4. Pay attention to reviews. Online reviews have an incredible influence on public perception. When dealing with reviews, you first need to communicate directly with the guest who has reviewed your business. Quick public responses to reviews stop a guest from ranting about your business and show them you value their input. It’s also essential to thank those who leave positive reviews, providing positive reinforcement and making them more likely to dine with you again. Secondly, take the feedback to your team. If you dismiss reviews, so will your team.

5. Talk to your guests and employees. These are incredible barometers of your business. Guests will tell you if they like the food directly and indirectly. If a guest says everything was good, ask them what you can do to make it great, and they will tell you. Just because they aren’t complaining doesn’t mean they don’t have issues. Watch their interactions to see if they are enjoying themselves. Nonverbal interaction offers much information.

Servers and bartenders are filled with information on what people say about their experience. They know which items consistently get returned. Ask them how to make the training program more effective. Find out how morale is and how you can impact it. Give them a voice. Empower them as partners and they will act accordingly.

Justin Cohen is partner and VP of operations for Riot Hospitality, a $50 million, multi-concept hospitality company. Cohen has worked in every single vertical within the restaurant business.

 
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The Art of hospitality

19 Sep

Hospitality doesn’t just make guests feel good – it’s good for business

I’m not one to spend money on filling my closet with rows of flashy sneakers, or lining up at dawn to get the latest tech gadget. But I do happily spend my hard-earned cash hunting down great dining and drinking experiences.

Over the years, my litmus test for which restaurants and bars I return to has become quite simple: How does the place make me feel? Call it comfort, call it vibe, call it being taken care of, or call it escapism, but more than any other element, a palpable sense of hospitality is what truly captures a guest’s heart.

Genuine hospitality is what separates a great experience from a forgettable one. It’s what fills the bar stools with devout regulars. Yes, it can be an ephemeral factor that’s hard to put into words, but when you feel it, you know it. Developing hospitality that emanates from your staff, and encouraging them to unfurl it night after night, is the key to creating repeat business, and is imperative for the bottom line.

“Hospitality is the most important aspect of what we do,” said Sophie Oppelt, sommelier at Summit at the Broadmoor in Colorado Springs, Colo. “At the end of the day, you can have a killer beverage program and incredible food, but it all comes down to how your product gets to the table and the human interactions that go with it. These can have an impact that are more memorable than the bottle of wine, or even the entire meal.”

Having empathy for your guests and recognizing that each one is looking for something different, allows you to engage them with an open mind, to adapt your approach to what you’re hearing, and then to create custom experiences they’ll remember.

One principle to focus on with your staff is the difference between service and hospitality. These are two different skill sets, said Matthew George, lead sommelier at Rivea in Las Vegas, one of Alain Ducasse’s properties.

“Learning the steps of detailed service is one thing, but you have to choose to be hospitable,” George said. “All the finer points of service can be taught. But the staff has to openly, and happily, embrace a sense of hospitality that affects their conduct every day. It’s about being one step ahead of the guest, knowing what should come next in their experience before they do. Beating their anticipation and needs makes for a secure, welcome feeling. And for repeat guests, you can enhance their experience with a new wine or dish, but ultimately they should leave with a feeling as welcoming as on their first visit.”

Even how your staff refers to guests is important.

“First off, you must refer to them as ‘guests’ and not ‘customers,’” said Jeff Taylor, beverage director for North End Grill in New York City, part of Danny Meyer’s Union Square Hospitality Group. “We try to take a lot of the transactional nature of a restaurant out of the equation and make it feel like we’re inviting our friends over to our apartment for dinner. Every guest must be handled differently. Does this guest require a lot of attention? Is this guest hands-off? Is this guest having a bad day? Is this guest celebrating something and, if so, how do we acknowledge it? Do we know what the guest’s preferences are ahead of time, like what kind of water they prefer? How do they like their Martini made? The list is endless, but it’s a list that is specific to that particular guest.”

Hiring employees that have an innate sense of hospitality is a must.

“Some people will be more naturally inclined to hospitality than others,” said Jason Percival, beverage director at Post 390 in Boston. “You can tell your staff to smile more, to refine their tableside manner, or to use certain verbiage, but if it’s not genuine, it’s apparent. If someone by nature genuinely wants to take care of people, it’s very easy.”

Although it can be challenging to identify in an interview, look for positive characteristics in prospective employees like sustained eye contact, clear articulation of thought, ease and confidence in body language, and a sense of humility. These qualities can pay off in spades when your employees get to know your guests and spend extensive time with them.

When things go wrong and a guest’s experience is blown off track, a skilled practitioner of hospitality must swoop in. It’s much more effective to deal with a guest in real time than to find that they’ve already left and begun complaining on social media.

“With each moment that passes after the guest leaves and they feel like they weren’t heard, they have the potential to become more upset,” Taylor said. “I always tell my staff, ‘If you see or hear something, say something!’ In layman’s terms, I like to call it ‘No Guest Left Behind.’ Get in there as quick as possible, listen to their complaints, acknowledge their feelings and act accordingly to remedy the situation.

David Flaherty

 
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Some interesting numbers

27 Jul

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Marketing to the millennial restaurant customer

27 Jun

Epsilon-Infographic-Marketing-Millenial-Restaurant-Customer

Sponsored by Epsilon.

 
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11 ways to survive the slow season

23 Jun

Operators in seasonal locations share how they keep sales steady during downtimes

Liz Barrett | Jun 23, 2017

Some operators cut hours, take their own vacation or eventually shut down for good. Others figure out how to strap in, plan ahead and thrive in the downtime. Here are 11 ways you can do the same.

1. Start planning early

It may seem premature to start thinking about Christmas during the summer, but when you’re located in a seasonal area like the historic West End Historic District of Dallas, it’s never too early to start planning ahead for the slow times, according to Jay Kahn, owner of RJ Mexican Cuisine.

“By July, we’re already focusing on December,” Kahn said. “December in the downtown market is really tough. If we don’t have Christmas season reservations lined up, we’ll be slow.”

2. Involve your vendors

The vendors you’ve been working with for years want to help you succeed through a slump. Kahn said most vendors are open to assisting with special promotions that help you, while also promoting their brand.

“You don’t have to have that money come from your own pocket because there are so many vendors that want to get their brand name out there,” Kahn said.

3. Meet your neighbors

Call and visit local businesses, shake hands and give out samples. Not only is this a great way to drum up catering business and large party reservations, but RJ Mexican Cuisine has also formed a mutually beneficial arrangement with a local hotel concierge that awards the hotel a gift certificate after a certain number of referral cards for free appetizers or desserts are brought in by hotel guests.

“We have a guy who cold calls local businesses, takes samples to them and books their catering,” Kahn said.

4. Run contests

In addition to running contests on Facebook for guests to win $50 for checking in at the restaurant, Kahn said he’s also been running various employee contests for the past 14 years.

“The employee contests are usually a month long and can range from selling the most tequila to a prize for the most perfect checks that month,” he said. “A perfect check is when the server is able to sell an appetizer, entrée with add-ons, and dessert or after-dinner drinks.”

Server prizes include cash, movie tickets and gift cards.

5. Enlist outside help

From June through mid-August, Athens, Ga., loses around 30,000 of its residents when students from the University of Georgia head home for the summer. Rob Longstreet, owner of Craft Public House in Athens, said he decided to hire a public relations specialist last April to help with the slow times.

“We wanted to attract locals, especially non-college students, particularly those who have not been here before,” Longstreet said. “Our publicist has come up with special events we haven’t tried before such as a cocktail tasting, pop-up kitchen at the local farmers market, an art event with a local artist, and beer and wine dinners. We’ve also recently launched weekly promotions to target more people.”

6. Test new specials

When trying to attract new, local customers, sometimes a new special is all it takes.

“Our Wine Tuesday has been fairly popular,” Longstreet said. “With this promotion, we offer half off select bottles of wine with the purchase of an entree or two small plates. We didn’t want to exclude the beer enthusiasts, so we also created a Pint Night on Thursdays, when local drafts are $4 a pint after 4 p.m., which has definitely boosted our Thursday sales.”

Kahn suggested taking a cue from restaurant chains if you’re located in a place with budget-minded guests.

“The dinner for two specials, where you buy one and get one free, always work great to bring people in,” he said.

7. Have a party

It doesn’t have to be a holiday to have a party. Why not invite a local artist, author or business person to show their new art, sign books or discuss new changes in the community? Locals love attending events during the week, especially if you pair them with food and drink specials.

Longstreet had one of his busiest Tuesdays when Craft Public House hosted a well-known artist.

“His participation brought in a lot of new customers,” he said. “We purposely hosted the event on a Tuesday during happy hour to encourage attendees to stay for the restaurant’s recurring Wine Tuesday promotion.”

8. Hold a pop-up event

Pop-up events have become a popular way to meet new customers outside of your own restaurant. If there’s a farmers market or even a noncompeting business nearby, consider hosting a pop-up. Craft Public House participated in a Saturday pop-up kitchen at the nearby Athens Farmers Market, Longstreet said. The restaurant handed out menus and business cards, promoted special events, and served three different menu items to satisfy different tastes and diets.

9. Spread the word

Take advantage of the fact that many of your competitors may be taking a break during the slow months. This is the best time for you to promote what you have going on through social media, email and to the local press.

Craft Public House publicizes promotions through Instagram and Facebook, encouraging the businesses it collaborates with to do the same, Longstreet said. A few weeks before the promotion or event, press releases and professional photos are also sent to local newspapers.

At RJ Mexican Cuisine, table tents, posters and e-mail blasts help to spread the word about upcoming events and promotions.

10. Follow up with previous guests

Remember all of those guests who booked birthdays, holiday parties and business lunches with you? Follow up and offer them a repeat booking discount. Let them know that you want your restaurant to be the go-to place for all of their parties.

“We currently have our hostess going through all of our previous reservations and thanking them for coming in,” Kahn said.

Still working on building an email list? Kahn suggested taking down an email address every time you take a reservation.

“We let our guests know that an email helps to confirm the reservation,” he said. “Once we have the email, we don’t email more than once every three weeks.”

11. Trim operating costs

In addition to ramping up promotions and wooing new customers, Kahn also suggested taking a look at your everyday operating costs, like gas, water and even utilizing timers for outside lights and adjusting them for daylight savings time.

“During the slow times, you won’t necessarily need a full back-of-house crew or a cook line full of product,” he said. “Bring people in when you need them, during the rush, and stagger their times accordingly during the rest of the time.”

 
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Restaurant sales fall in May as labor pressure builds

12 Jun

Restaurant chains: Same-store sales fell 1.1 percent, a decline of 0.1 percentage points from April, and the industry has not reported a month of positive sales since February 2016.

These results come from data by TDn2K through The Restaurant Industry Snapshot, based on weekly sales from over 27,000 restaurant units and more than 155 brands representing $67 billion dollars in annual revenue.

Same-store traffic declined 3 percent in May, a 0.2-percentage-point improvement from April. Although results were similar to the prior month, the growth in average check was lower compared with recent months, causing the drop in sales growth versus March and April.

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“The industry is clearly still struggling, but there is some optimism based on the latest results,” said Victor Fernandez, executive director of insights and knowledge at TDn2K. “Both sales and traffic growth quarter-to-date at the end of May show improvements over the first quarter, and the second quarter is currently on track to post the best results we’ve seen for the industry since the third quarter of 2016.”

Last year, restaurant sales were relatively weak, so easier comparisons should help results.

“However, at this point, we believe the most likely scenario for the current quarter will be an improvement over recent quarters, while still suffering negative sales given the current consumer spending trends,” Fernandez said.

Consumer spending at restaurants stagnant  

“With little happening in Washington to alter the landscape for growth, it appears as if the economy will again expand this year at the same pace it has averaged for the past seven years, which is 2.2 percent,” said Joel Naroff, president of Naroff Economic Advisors and TDn2K’s economist.

That is enough to continue driving down unemployment rates and putting greater pressure on companies trying to expand and hire new workers. Wage gains are still accelerating slowly, though, limiting household spending power.

Recently, there has been an uptick in retail spending on most goods and services. That stands in stark contrast to the continued decline in restaurant sales growth.

Consumers appear to be maintaining their spending at restaurants but increasing it for other goods and services. This change in consumer spending patterns was identified about a year ago, and it’s unclear how much longer it will continue.

Opportunities for growth

While overall sales continue to challenge most of the industry, there are pockets of opportunity. Dine-in sales have been negative year to date, but to-go orders are up 2.9 percent. Sales have also risen for catering, delivery and drive-thru orders.

From a daypart perspective, breakfast and mid-afternoon sales offer continued opportunities for growth, while lunch and especially dinner sales continue to stumble.

Segment success and high and low ends

May sales were weak across all segments. Only the fine-dining segment was able to achieve very small same-store sales growth during the month. The second best-performing segment in May was quick service. That soft performance notwithstanding, the best-performing segments continue to be those with the lowest and highest average guest checks.

“Dining experience on one end and value and convenience on the other seem to continue to be key components of restaurant sales performance based on current consumer spending trends,” Fernandez said.

The weakest-performing segment in May was casual dining. This was a bit unexpected since the segment showed improved performance during the first four months of 2017, after lagging the industry for several years. Casual dining has added a modest number of new units, but same-store sales declines have contributed to its overall loss in market share.

Despite weak sales results year to date, fast casual continues to win the market-share battle. The segment gained the most share in the first quarter of 2017, compared with the previous year. Aggressive expansion has driven total sales growth, but increased competition and market build-out have undoubtedly impacted same-store sales. The only other segment that gained market share year over year was quick service.

Retention and staffing still plague restaurants

In addition to what restaurants face in terms of falling guest counts and consumer spending, strong challenges continue to confront operators in both staffing and retaining qualified workers.

TDn2K’s People Report Workforce Index continues to indicate that operators are pessimistic about the difficulty of recruiting in the upcoming quarters. Part of the problem is that hiring for new restaurant positions has started to pick up again. The number of employees in the chain restaurant sector increased 1.9 percent in April, compared with the previous year, up from 1.5-percent growth recorded in March.

Turnover is also impacting staffing. Turnover rates for both hourly employees and management staff increased again in April.

“The turnover numbers that we are reporting are stunning,” said Joni Thomas Doolin, TDn2K’s CEO and founder of People Report. “Many of the brands that we track are already facing unsustainable levels of staffing vacancies. Most alarming is the fact that over 70 percent of employees are leaving voluntarily as opportunities for better work increase.”

Meanwhile the overall labor market, which is nearing full employment, doesn’t hint at relief for operators any time soon. The consequences of turnover are well documented by TDn2K. Not only does it impact service levels and guest satisfaction, which correlate to traffic and sales, but it is also a huge source of additional costs that hurt the bottom line. According to a recent study by People Report, it costs an average $2,200 to replace a single hourly restaurant employee, while the cost of turnover for all levels of restaurant management is an average $15,000 per manager.

“The companies who are leading in the marketplace are starting by winning in the workplace,” Doolin said. “Being a great employer has never been more important.”

This exclusive series to Nation’s Restaurant News provides insight into the sales and traffic data from clients subscribing to Black Box Intelligence, a financial performance benchmarking company. The views expressed here do not necessarily reflect those of Nation’s Restaurant News.

 
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